I’m a New York-based creative strategist and producer with more than a decade of experience in video editing. I develop original concepts for paid social and commercials, and work on projects from creative development through production and editing. I produce both live-action and AI-generated ads.

1. Creative strategy

   Concepts, hooks and scripts based on customer research and performance data.

2. Production

   Live-action shoots with freelance crews and creators, and AI-generated video.

3. Editing

   Commercials, social ads, and runway and event films.

01

Selected work

Paid social · TV

Cat Person

I developed paid-social concepts for Cat Person and wrote, produced and edited two commercials. One aired nationally.

14.2M TV impressionsView project

TV · Direct response

Harry’s

I developed the concepts and scripts for two TV commercials, then produced, directed and edited both. They ran nationally from 2023 into 2025.

3.8B TV impressionsView project

Paid social · AI video

AI video ads

I wrote the scripts, designed the AI avatars and edited ads for Intro and Jerry.

ChatGPT Images · SeedanceView project

02

Editing

Fashion, beauty and retail

Gap Inc.Met Gala

Tom Ford BeautyRunway Look

The Estée Lauder Companies

Tom FordRunway Events

Function of BeautySOS Repair Care

Kohl'sOutfit Bar

More editing

• Flamingo
• Parade
• Tom Ford BeautySoleil Glow
• Tom Ford BeautyArchitecture event
• Changing the PatternDocumentary
• Elizabeth Taylor AIDS Foundation
• Kohl’sOutfit Bar