Cat Person
PAID SOCIAL & COMMERCIAL
I worked with Cat Person for two years across paid-social creative and commercial production, developing new concepts and managing projects from creative development through execution.
PAID SOCIAL
I pitched new concepts weekly, using customer research and Meta performance data to guide messaging and creative tests. I also developed creator briefs, sourced creators, as well as produced and edited resulting ads.
COMMERCIALS
I wrote, produced, and edited two Cat Person commercials, bringing in freelance crews for production. One spot aired nationally, with approximately 14.2 million TV impressions reported by iSpot.
